MINIMIZING BUSINESS FAILURES & MAXIMIZING SUCCESS WITH A SHELF CORPORATION OR SHELF LLC
THE SHELF CORPORATION OR SHELF LLC TO MINIMIZE RISK OF BUSINESS FAILURE & MAXIMIZE SUCCESS.
Are you afraid of failure? Or are you afraid of success? There’s fear of both. But let’s cover the fear of failure. Some people are frozen by it. TMany people freeze up due to the paralysis of analysis. They keep thinking about their idea, then paralyzed by doing all the numbers and never acting to reach their dreams. They are also paralyzed by fear. That paralysis of fear comes from the fear of being ridiculed, belittled, marginalized, laughed at, or the fear of rejection.
So, let’s talk about this for a moment. The same fear people have of public speaking is also similar to their fear in starting a business. But if you start a business, and talk to people one-on-one, it’s easier than public speaking. And if you go online with your business venture, it’s not so much a problem. You can use a chatroom, you can use Skype, and then overcome your fear of public speaking through the internet. This is why an internet based business includes people that otherwise would never go into business. There are those of us that don’t want to network in social circles, joing the country club, connect with people in private clubs, and be socially appropriate all the time. We don’t want to fake it until we make it by buying expensive cars and lookng the part before we actually make money. There’s a new independence in doing it your way, or the only way our schedule will allow it. Some of us have families, children, jobs, and we dream of more. We just want to make it on our terms or where’s the window of opportunity. The internet and our ideas allow us to do that.
DISCRIMINATION FREE ENVIRONMENT
The fear of failure also plays in the fear of discrimination. But there’s a solution to that. Online, you don’t need to be seven foot tall to sell basketball jerseys. You don’t need to be a certain skin color, of a particular social class or caste, and you don’t need permission from those around you. In a male dominated area, such as discussing football–women can succeed online. Since people are paying attention to your product, your service, or your pricing; what you look like means nothing. Since websites are not male or female, there is equal opportunity online. Since the internet is color blind and gender blind, you are judged by the quality of your ideas, your products, your services, your follow up, and your solutions to problems. The internet flattens the playing field with lower barriers to entry. Discrimination usually doesn’t rear its ugly head.
There are exceptions to this principle. There are online platforms that collect and track business owners, and online users, according to nationality, race, hair color, eye color, rent district and other attributes. Your zip code may determine how much you pay for a product, or profile you for business credit purposes.
LOW BARRIERS TO ENTRY
Since websites are cheaper, easier to post, and blogs are free; the world is accessible and everyone in it.
Since there are more people willing to participate in this dream of being self-employed, in your own business, and self-determinant, there’s also a risk of failure. But if you fail, people won’t notice it. In other words, a failure means you simply dropped out of site for now. And you have the choice to pick up the gauntlet again later. If you “quit” and restarted a month later, the website was still up. And that’s difference between a brick and mortar location and an internet business. The barriers to entry are lower but that means there are likely many more entries into the market.
Would you ask–would the lender ask–would your customer ask…How old is the business? Does the age of the business mean something to you? Does the age of the business mean something to others? What does it mean? The age of a business indicates a perceived stability and safety. And Why? The age of the business is synonymous with stability because most businesses fail within the first five years. We know this to be true. And we expect this to be true. We cannot change this dynamic. Realizing this fundamental issue of business age raises the next question: Why would you ever consider starting a business with a brand new company? Knowing this and acquiring an aged shelf company tilts the business environment in your favor. The preferences of your lender, your customer and your vendors, as they are, cannot be changed. You can only change your response to their preferences.
The above is the reason why obtaining an aged shelf company is important to your success plan, your business plan and your plan to mimimize risks and your plan to minimize the possibility of failure.
Even if you didn’t obtain a penny in financing, the aged company is a good marketing decision.