Perceptions and Reality
Call to the BBB
respond to complaint
BETTER BUSINESS BUREAU
Any business, out to shaft a customer, can get away with it and keep a good standing with a BBB. This shouldn’t be. The sad truth is that there’s no real way to tell if a business has honest owners. A good credit rating only means that the business pays bills on time. A good stance with the BBB only means that the company responded to all complaints. If a company responds to 1000 complaints, then that company is still in good standing with the BBB. Unfortunately, due diligence takes more work than what people think.
So, should you have a BBB logo on your marketing materials or your website? Yes, if you think it’ll help your marketing efforts. Let’s call the BBB what it is: A boost in advertising. If your customers like the BBB and it builds confidence in them to buy something from your company, then do it. You’ll spend several hundred annually for the right to use the logo.
On the other hand, if you’re a consumer seeking to recover money from a misleading merchant, then don’t look for a solution with the BBB. You’ll be disappointed.